Meet The Staff

Tara Harris

Executive Director of Growth and Experience 

As Executive Director of Growth and Experience for The Prime All Star Finale, Tara leads with passion and purpose, ensuring every athlete, coach, and guest enjoys a premier event experience. With over two decades of expertise in sales, customer experience, and event leadership, Tara has built her career around connecting people and creating moments that matter.

Dennis Worley

Creative Director

With over 30 years in the cheer industry, Dennis Worley brings unmatched creativity and leadership to The Prime All Star Finale. From launching The ALLSTAR CHALLENGE and helping develop The Summit to earning the USASF Pioneer Award, his influence has shaped the sport’s evolution. As Creative Director, Dennis combines innovation and experience to design unforgettable event experiences that celebrate the very best of all star cheer.

James Kersey

Operations Director

Bio Coming Soon...

Chris Rowe

Logistics

Chris Rowe brings unmatched operational expertise and precision to The Prime All Star Finale. With more than 20 years in the cheer industry as a coach, director, and event producer, Chris ensures every logistical detail from setup to showtime runs seamlessly. His background in finance and large-scale event management makes him a cornerstone of the Prime team’s success. 

John Rowan

Logistics 

John Rowan is known for his operational excellence and technical expertise within the cheer industry. With over a decade of experience as a coach, gym manager, and event producer, John plays a vital role in ensuring The Prime All Star Finale delivers a top-tier experience from start to finish.

Jenna Kennedy

Registration & Social Media Director

Jenna Kennedy combines her love of cheer and her eye for organization in her role as Registration & Social Media Director for The Prime All Star Finale. With a background in sports management and marketing, Jenna creates efficient, athlete-first experiences while capturing the excitement of Prime through engaging social media storytelling.

Abby Reeves

Customer Specialist

As Customer Specialist for The Prime All Star Finale, Abby Reeves is dedicated to delivering top-notch service and creating positive experiences for every participant. Her cheer background — including years at Premier Athletics and multiple appearances at The Summit and The Cheerleading Worlds — gives her an athlete’s perspective and a coach’s heart.